Original Sister was founded by a mother’s frustration at not being able to easily find the sort of clothes that she desired for her daughters’ wardrobe.
The first collection was launched in Autumn/Winter 2011, a collection that is stylish, versatile and age appropriate for girls of 2-12 years. We were asked to build a brand with limited budget. Pre–season teaser marketing campaign that included social media and email marketing. Then support in-season with online and traditional advertising/marketing campaign.
“SOS is a rare creature – a smaller agency of big agency calibre. The result is not only a first class creative output, but a great creative development process: an instinctive as well as a practical grasp of the brief, ideas-led, collaborative and a sense that they really take ownership of your brand. And last, but by no means least, genuinely nice people who are fun to work with.”